Thursday, May 17, 2012

Anchor Group's GreatWhite Switches becoming builders favourite

Few month back hardly anyone knew GreatWhite Electrical Pvt. Ltd. started by Mr.Jadhavji Lalji owner of Jadhavjilalji Anchorwala Enterprise who were earlier the owner of legendary Anchor Electrical now owned by Panasonic India.But in a very short span of time brand is turning out to be builders favorite mostly because of its superior quality and competitive pricing strategy.

 According to some of the dealers GreatWhite's "Fiana" switches which is their entry level product under the modular switch range is going on with advance booking even when the products are expected to arrive yet.In contrast Anchor's(by Panasonic)  "Roma" which has been market leader under the modular switch segment is about to face tough competition in coming future.